Meeting product quality, environmental and social responsibility management system requirements. Be open to technological developments and fulfillment of the R&D philosophy. Fulfilling social and ecological responsibility towards our employees and shareholders in accordance with our goals. Increasing the continuity of customer satisfaction through our work and with sustainable developments. Ensuring operational efficiency.

In addition to the business impact work we are conducting, we accelerated our product-based sustainability efforts in 2019.

Denim goes through processes such as washing and drying, which also use wet processes alongside other clothing products. As a textile company producing denim clothing, we are aware of our responsibility to reduce the environmental impact within the product life cycle. We work with many suppliers for our denim products and use many raw materials. Every raw material and every process influences the ecological footprint of a product. We use the LCA (Life Cycle Assessment) method and carry out calculations to analyze the impact of our products over the entire life cycle. This is how we show the environmental impact of our products using the cradle-to-grave approach, starting with the procurement of raw materials.

With the life cycle assessment we can identify hot spots in terms of both the environmental impacts from the supply chain and our own production processes. With this method we can measure sustainability on a product basis and integrate it into our risk management. Our life cycle assessment studies allow us to transparently share the environmental impact of supplying denim fabrics with our customers.